Patti Fortune

Phone:(239) 423-5885
Email:OwnInNaples@gmail.com

8950 Fontana del Sol Way Ste 100 Naples FL 34109

The Story Behind OwnInNaples

Meet the Founder Patti Fortune

Patti Fortune

After more than 30 years helping thousands of buyers and sellers navigate the Naples real estate market, I’ve learned something important:

Buying a home isn’t just about real estate.

It’s about lifestyle.

It’s about family.

It’s about building memories and making one of the biggest financial decisions of your life with confidence.

Throughout my career, I became known as Naples’ new construction specialist, working with national builders, custom builders, and luxury communities across Southwest Florida. I loved helping buyers compare neighborhoods, understand floor plans, negotiate upgrades, and avoid costly mistakes that most people never see coming.

Today, while I now have a team to help with the day-to-day pace of selling real estate, my passion for educating home buyers has only grown.

OwnInNaples.com has evolved into a comprehensive resource filled with community guides, market insights, videos, new construction information, and educational content designed to help buyers make informed decisions—whether they work with me, one of my trusted partners, or simply use the information to become more confident consumers.

I’m also the creator of the Fortune Tells Real Estate™ book series, where I share the lessons, strategies, and experiences gathered throughout my career. My goal is simple: to make the real estate industry more transparent for consumers while helping the next generation of real estate professionals build successful, ethical businesses.

If you’ve followed me for years, you already know I believe buying a home should be exciting—not stressful.You’ll still find me exploring Naples’ newest communities, researching market trends, discovering hidden restaurants, enjoying classic 1970s music.

But there is one more fun fact you may not know… Yellow has always been more than my favorite color. It was my mother's favorite too, and it has always reminded me of sunshine, optimism, and new beginnings. Years ago, I painted my daughters' bedroom the brightest Tweety Bird yellow I could find because I wanted them to wake up each morning surrounded by warmth and happiness.

Today, that same color has become the heart of my Fortune Tells brand. Some people advised me not to use yellow in my business, but after a lifetime of helping others build their dreams, I decided it was finally time to build one that reflected my own.

Thank you for being part of this incredible journey.

Whether you’re searching for your first home, planning your retirement, building a custom home, or simply dreaming about life in Naples, I hope the resources I’ve created help you every step of the way.

Welcome to OwnInNaples.com.

I’m glad you’re here.

Today I'm Working On:

📖Fortune Tells Real Estate™
🏡 OwnInNaples.com
🎥 Community Videos
🏗️ New Construction Resources

Testimonials

Patti was a pleasure to work with. she was knowledgeable about the goings on in Collier County and easy to communicate with. I would definitely choose Patti again.

- Mugshack1

Patti in one word is wonderful! She is so knowledgeable of the Naples market. She picked out the most perfect lot in our new complex, having experience as well on the builder's side. From small to big details - we were so grateful she represented us! I would recommend Patti to anyone I know who is looking in the Naples market! If I ever won lotto I would still keep the home we currently now have! I would not change the complex, lot, or home design! Thank you Patti!

- Jeripelosi

Patti Fortune knowledge of the Naples area is excellent. She always answered my questions promptly. I was fortunate to have her as my realtor as her negotiation skills are second to none. Patti is very friendly and is a pleasure to work with. Thanks Patti

- Baroncaf

Patti helped us find new construction home in a gated community in Naples. She was very helpful in providing advice on what options are important for resale. During pre-closing inspection she was helpful in pointing out defects needing fixing.

- Ptrkania

We did not know Patti at all. We found her on line one night when we made the decision to buy a vacation home in Naples, Florida. We chose her on a whim and bless the day we did! She is the real deal! Not only did she work tirelessly, week in and week out, to show us every home we had indicated we wanted to see, she took the time to show us around a town we were unfamiliar with and answered a million questions all hours of the day and night. We were actually not too sure of what we were looking for; Patti has a remarkable sense when it comes people. Even complete strangers such as we had been, were put completely at ease, and she brought us to homes she could tell we would be interested in. She was absolutely correct! We bought the very first one she brought us to, even though we made her run all over town looking at places we thought we would like! Even after the sale Patti was completely invaluable! She suggested we ask the builder if we could have our patio extended (not something offered, but possible; a buyer would absolutely not know this however. Patti did). That extension made all the difference to our enjoyment of our backyard. Because we live out of state, we entrusted Patti to do our final walk-through. She was BY FAR more thorough than we ever could have been, and because she is a professional, knew what to look for in places we would never have thought about. As a result, we got a house in better condition than if we had spent a week walking through it. She gave us names of home professionals tried, true and tested herself, who we could call upon to keep our new home in shape. It turns out everyone knows Patti and everyone loves her. Besides her professionalism, skill and graciousness, Patti is a kind, friendly, warm and lovely person. Is it any wonder that although less than a year ago she was a name on the Internet, now we count her as one of our dearest friends.

- Okmarmie1

I received incredible personal attention from Patti. She is so familiar about how seasonal buyers make their decisions. She was also my purchasing agent for a replacement home. Since she sold my Naples home, I stayed with a friend out of state while my new home was being built. She provided me with updates and numerous photos of the house under construction. If I had any questions she was always prompt finding the answers. She even represented me for the final walk through, as I was unable to fly back to Naples for the appointment. Her personality is infectious. Just a delight to be around.

-Kylake1